Marketing Operations Specialist
finance Mentor
Marketing Operations Specialist
Unknown
- Remote
Negotiable
View More JobsDescription
Xometry (NASDAQ: XMTR) powers the industries of today and tomorrow by connecting the people with big ideas to the manufacturers who can bring them to life. Xometry’s digital marketplace gives manufacturers the critical resources they need to grow their business while also making it easy for buyers at Fortune 1000 companies to tap into global manufacturing capacity.
Xometry is currently seeking a highly-motivated, data-driven, and experienced Marketing Operations Specialist with a desire to join our team. This person will be responsible for executing targeted marketing automation and email campaigns, building and testing various promotions of the Xometry manufacturing on demand platform, developing ABM and retention-based tactics for key companies, and working on technical marketing projects. This position will report directly to the Sr. Marketing Operations Manager.
Responsibilities Include:
Leverage marketing automation tools to automate transactional, promotional, and informational content strategies that maximize customer activation, retention, and referrals
Support day-to-day operations of our creative email marketing campaigns with highly-technical content, including email building, deployment, list segmentation, and customer churn mitigation
Measure, analyze, and present campaign performance focusing on KPIs such as open rates, CTRs, conversion rates
Ensure high levels of data hygiene and integrity of customer and contact lists in multiple databases
Work closely with the Marketing Operations Technical Specialist to pipe key data streams to our CRMs, work on integration projects, and troubleshoot data
Develop and manage an integrated framework for onboarding new B2B customers, driving repeat business, and increase referrals and maintain comprehensive documentation of our processes
Work across the organization (Sales, Product, Data Science, Operations, Development, CS, etc.) to continuously improve the customer journey
Qualifications:
Bachelor’s degree in Marketing, Technology, Business, or related field
2+ years of digital marketing experience with user segmentation, email marketing programs, in a high-growth, high-tech environment
Results-driven with a keen focus on metrics. Strong analytical skills, including the ability to identify and solve ambiguous problems
Proven experience leveraging HubSpot to create automated nurture campaigns, email campaign development, and manage segmented buyer journeys through workflows
Experience working with marketing automation, CRM, and other customer-data platforms (Hubspot, Iterable, Salesforce, Segment, Tealium, Workato, Marketo, Eloqua, Qualtrics, SurveyMonkey, Zapier, Google Analytics, Google Tag Manager, Ambassador, etc.)
Strong attention to detail is a must
Experience with reporting tools (e.g. Looker, Amplitude, Tableau, GA)
Understanding and working knowledge of HTML and CSS
Working knowledge of SQL or other code-based languages is a plus
Excellent verbal/written communication English skills
Demonstrated ability to define/undertake work assignments with minimal supervision
History of teamwork and willingness to roll up one’s sleeves to get the job done
Solid project management skills, with the ability to organize and prioritize (Familiarity with JIRA, Asana, or Trello is a plus)
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Xometry is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.
For US based roles: Xometry participates in E-Verify and after a job offer is accepted, will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.